Motherhood doesn’t come with a manual, but now you have Moments ai
It’s maternal support that never sleeps, like having your own perinatal consultant, sleep specialist, lactation expert, and best-mum-friend rolled into one. Always on speed dial, available 24/7, all year… for less than the cost of a single newborn parenting class.
#1 professionally designed conversational family wellbeing guide supporting 1st-time mums one moment at a time.
#1 professionally designed conversational family wellbeing guide supporting 1st-time mums one moment at a time.
Moments AI is the first professionally designed conversational family wellbeing guide, created to support first-time mums one moment at a time. With intelligent voice calls that feel like chatting to your all-time bestie, you get instant, anywhere-anytime guidance that feels like a 1:1 with your favourite person in the world… who also happens to give you the exact advice you need, right when you need it.
✔️Conversational AI
This is no ordinary chatbot, not even close. No other AI will give you this kind of experience. Moments AI is trained with the real Shelly’s knowledge, lived expertise, and evidence-based practice. Just talk to her the way you would if you were sitting face-to-face with your midwife, maternal health nurse, or your best mate.
✔️ Learns & Grows with your family
Shelly AI learns and grows alongside your family, adapting her guidance to match the ages, stages, and season you’re in. The more you chat, the more personalised and tailored her support becomes.
✔️ Emotionally Intelligent Support, Anytime You Need It
Motherhood doesn’t run on business hours, and neither does Shelly AI. She’s there the moment you feel overwhelmed, unsure, lonely, or exhausted. No waiting for appointments, no judgment, no pressure. Just calm, evidence-based guidance and grounded emotional support, instantly available the moment you need it.
Explore what’s on the inside:
Moments AI APP
✔️ 24/7 Expert Guidance Whenever You Need It Most
Day or night, Moments AI (powered by Shelly’s real-world clinical expertise) gives you instant, evidence-based answers on everything from feeding and sleep to your own emotional wellbeing. No Googling. No waiting for appointments.
✔️ A Personalised Experience that Grows with You
Moments AI learns your baby’s age, your routines, and your parenting style so the advice evolves as your baby does. Think of it as your calm, non-judgmental guide that gets to know your family.
✔️ Science-Backed, Heart-Led Support
Rooted in Attachment Theory, Interpersonal Neurobiology, and Perinatal Mental Health everything inside Moments AI is built on proven frameworks that nurture both you and your baby’s development.
The science backed human voice every mum wants in her back pocket.
You know how becoming a mum can feel equal parts magical and overwhelming, especially in those early days when sleep is rare,emotions are high, and Google is a minefield of conflicting advice?
Well, what we do at Moments AI is make maternal support accessible,evidence-based, and available 24/7 through an intelligent, compassionate AI that’s been trained by a real perinatal and infant mental health expert.
So that new mums can feel confident, supported, and informed, anytime, anywhere, without needing to wait for appointments or scroll through endless forums at 2am.
Built with generational wellbeing in mind.
Does this sound like you?
You're doing your best but becoming a mum for the first time is so much harder than you expected!
Everyone kindly offers their advice, but you know times have shifted... how do you know this advice is the right one for your baby to thrive,I mean it wasnt so long ago that sleep training with cry it out techniques were the parenting gurus go-to and look where that got us... to a world full of anxious individuals!
✔️ Constantly second guessing every decision. Let me guess… lately you’ve been overthinking everything. One moment you’re googling sleep cues, the next you’re wondering if you’re somehow “messing it all up.” That tight feeling in your chest? That’s the weight of doing your absolute best with zero real-time reassurance. Moments AI quiets the noise and gives you calm, clear answers that feel like a deep breath.
✔️ Metal overload from juggling work, home and baby’s needs. Then there’s that invisible load, the endless list running in your mind even when you finally sit down. The pressure, the guilt, the mental tabs all open at once. Moments AI steps in like your gentle reset button, helping you pause, refocus, and find your centre again (without judgment).
✔️ Lonely unseen moments when it feels like no one truly gets you. Especially in the middle of the night. (Moments AI offers an always-there companion who listens, understands, and responds with warmth and wisdom.)
Now imagine this…
✔️ You can finally breathe and trust your mama insticts because you understand the science behind your baby's behaviours and actions.
✔️ You feel confident in your parenting decisions, knowing they’re backed by expert advice.
✔️ You’re no longer Googling at 2am or second-guessing yourself.
✔️ You’re enjoying the precious moments of baby’s first year without the constant overwhelm.
Moments ai
is like having a team
of Parenting Experts
in your pocket
right when you need them.
“Life isn’t made up of the big milestones, it’s woven from the tiny, tender moments in between. The sleepy smiles, the quiet breaths, the soft weight of a little head on your shoulder. That’s where the real magic of parenting lives.”
— Shelly Thorpe | Founder of Moments ai.
What makes us
different?
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![Two women sitting in a bright living room, one holding a newborn baby while the other woman smiles at her.]()
It’s not just “AI.” It’s Shelly’s Mind, Digitally Shared.
Moments AI is built from the professional experience, frameworks, and compassionate care of Shelly Thorpe a former Clinical Nurse Consultant and Perinatal Mental Health Specialist with decades of hands-on expertise supporting new mums and babies.
So you’re not chatting to generic internet data, you’re guided by the essence of a real expert who’s been where you are, knows what works, and understands how mums actually feel. -
![A woman sitting on beige carpeted floor holding a newborn baby in a nursery with a white crib behind her, wall bookshelves on the left, and a decorative sign on the wall that says 'madden'.]()
Rooted in Science, Designed for Emotion
Every insight inside Moments AI is grounded in evidence-based frameworks like Attachment Theory, IFS, CBT, Polyvagal Theory, and Interpersonal Neurobiology then translated into calm, relatable language that supports your heart as much as your mind..
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![Close-up of a woman holding a newborn baby dressed in pink lace clothing, highlighting her engagement ring.]()
Built for Real-Life Moments Not Theory
Moments AI isn’t here to lecture. It’s here to listen. Whether it’s a 2am feeding struggle, feeling touched out, or trying to calm your baby (and your own nervous system), you’ll get practical, loving support that meets you right where you are.
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![A woman holding a sleeping baby while feeding with a bottle in a bright room.]()
Safe, Ethical, and Private by Design
Your questions and data stay between you and Moments AI. Everything is handled with strict privacy protocols and ethical use of technology, because maternal support should always feel safe and trusted.
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![A pregnant woman standing in a cozy, well-decorated room with natural lighting, wearing a black bra and beige shirt, looking to the side.]()
Works With Your Care Team, Not Instead Of
Moments AI doesn’t replace your midwife, GP, or child and family nurse, it complements them. Think of it as the bridge between appointments helping you feel informed, confident, and calm as you navigate those early days and nights.
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![A woman with blonde hair sitting on a bed holding a baby, with a teal wall and framed artwork behind her.]()
Intuition + Information = True Confidence
Moments AI helps you trust your own instincts while backing you up with the science. It’s the perfect balance of heart and head guiding you to parent with calm confidence instead of confusion or guilt.
“Huge Confidence Booster, used to second-guess every decision. With Shelly ai, I feel supported, confident, and able to trust my instincts as a mum”.
Priya R.
“Reassurance that I’m doing my best. Having AI Shelly is like having a maternal health professional on call 24/7. It’s not just the practical advice, it’s the reassurance that I’m doing my best, even during those overwhelming first months”.
Jamie S
“Highly recommend this. As a midwife, I recommend AI Shelly to my clients because it reinforces the guidance we give in appointments and fills the gaps between visits. It’s a reliable, evidence-informed tool that supports parents without replacing professional care”.
Claire L
MEET THE TEAM the real and digital version!
From Clinical Practice to AI: Decades of Knowledge at Your Fingertips
You might be asking yourself: “Who’s AI Shelly, and more importantly who's the Real Shelly?”
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Founder of Moments AI.From Clinical Practice to AI: Decades of Knowledge at Your Fingertips!
I’m Shelly, a former clinical nurse consultant with decades of experience in perinatal, family, and women’s mental health, trauma-informed care, and wellness. I’m also a mum, a wellness-inspired interior designer, and a lifelong learner passionate about supporting women, parents, and the professionals who guide them.
Through Moments AI and my professional mentorship,
I help:
Parents and families reclaim confidence, calm, and clarity across every stage of life.
Professionals working with families, clinicians, therapists, and workplace leaders, enhance their skills, deliver evidence-based support, and build nurturing environments for the people they serve.
Businesses that employ parents create workplace wellness programs, policies, and support structures that genuinely make life easier for working mums and dads.
I combine clinical expertise with lived experience, so whether you’re a parent seeking guidance or a professional wanting mentorship, training, or resources, my goal is the same: help you thrive, feel empowered, and create meaningful impact...
Why trust me…
✔️Clinical Expertise: Former Clinical Nurse Consultant with decades of experience in perinatal, family, and women’s mental health, trauma-informed care, and wellness.
✔️ Proven Impact: Has supported thousands of parents and families through the transformative early years of motherhood, blending professional knowledge with real-world, hands-on experience.
✔️ Evidence-Based Guidance: Combines clinical training with lived experience to create actionable, science-backed strategies that are both practical and nurturing for parents.
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Shelly’s digital mind.She’s like that friend who always knows what to say, minus the 3 a.m. texts and the cold coffee.
Shelly AI was designed to bring science-backed wisdom and heartfelt reassurance straight to your pocket. Whether you’re navigating nap battles, feeding worries, or those big what-am-I-doing feelings, she’s here to help you find your calm again (and maybe even smile while you do it).Think of her as the blend of your favourite midwife, maternal nurse, therapist, and best friend, powered by research, wrapped in kindness, and available anytime you need a moment.
watch this short video -
watch this short video -
Shelly ai talks about my why for creating Moments ai...
✔️ To empower modern mothers with science-backed emotional support and gentle guidance through AI conversations that grow with their family’s unique rhythms.
✔️ To bridge technology and maternal wellness, offering an intuitive, non-judgmental space for mums to feel seen, supported, and confident in their parenting journey.
✔️ To make expert-level support accessible anytime, transforming moments of overwhelm into moments of calm connection, right from their pocket.
PICTURE THIS:
You’re holding your baby in the quiet of the night. A question pops up, about sleep, feeding, or your own swirling emotions.
Instead of feeling lost, you simply ask Moments AI… and within seconds, you have the reassurance and clarity you need.
That’s the gift of joining today: confidence, peace, and support that grows with you
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The QVault
Not sure if Moments AI is right for you yet? Start here.
If you’re curious about how Shelly ai actually responds… or you’re wondering whether this kind of support would even help you… the QVault is your perfect first step.
Inside, you’ll find the most common questions real mums ask every day in Moments AI, from sleep struggles to feeding stress, mental overload, relationship wobbles, and everything in between.
These aren’t the deeply personalised conversations you’ll get once you subscribe to Moments AI, but they do give you a real feel for how Shelly ai speaks, thinks, and supports you through the tough moments.
Short answers. Real guidance. Zero pressure.
Unlock the QVault
Pop in your email and you’ll get immediate access, so you can experience the tone, wisdom, and calm reassurance behind Moments AI… even if you’re not ready to dive in fully just yet.
A small taste. A big shift.
Exactly what you need to get through the day you’re in.
STILL NOT SURE IF THIS IS FOR YOU?
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Yes, 100%. Moments AI is built with security at its core, conversations are private, encrypted, and never shared. But what makes it truly safe is the foundation it’s built on: my professional training in perinatal and family nursing, psychology-informed therapies, and decades of supporting mums in real life. This means you’re not just chatting with “AI”, you’re tapping into my knowledge, carefully translated into a tool that’s available 24/7.
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Not at all. Unlike a search engine,or ChatGPT, Moments AI isn’t pulling random tips from the web. It’s infused with the frameworks and practices I’ve used with real mums for years, attachment theory, IFS, CBT, polyvagal science, child development and more. That means the answers you receive are evidence-based, trauma-informed, and shaped by my own experience working alongside new mothers.
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Never, and it’s not designed to. Moments AI bridges the gap between appointments. It’s there to give you guidance, grounding practices, and emotional support when the professionals aren’t available at 2 a.m. Think of it as a companion that holds you steady with evidence-based care, always alongside, never instead of, your healthcare team.
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Getting started with Moments AI powered by Shelly ai is super easy and is designed to fit around your life, your baby, and your needs:
1. Choose Your Preferred subscription (Annual or Monthly) & Sign Up Through My Website shop, and secure instant access, no waiting, no hassle and if you choose the annual plan you get a nice 20% off the monthly subscription plan.
Payment is made once per year/month on a subscription basis, and you can cancel before the next renewal date at anytime.2. Instant Access to Shelly ai Inside Of The Moments AI web app.
Start asking your questions straight away! Shelly ai is available 24/7 to provide clear, expert-informed guidance, reassurance, and practical tips whenever you need them. Just give her a call like you would a friends and chat away conversational style.3. Work at Your Own Pace
Everything is designed to fit around your timeline, your baby’s routine, and your life. Learn, practice, and get reassurance whenever it suits you. No long drawn out courses or memberships you won't use, just a simple on-demand conversation just like chatting with a dear friend (who happens to know alot about parenting and maternal wellbeing!)4. Moments AI grows with you and your family through the years.
Moments AI is designed to learn about you and your family, your likes, preferences and your parenting style. She grows with you and your family from newborn chaos, toddler tantrums, teenage turmoils to finding space within again, after empty nesting. Moments AI can be your ally for as long as you want or need.
⚠️ Important: AI Shelly is a support and knowledge base, not a substitute for advice from your personal healthcare team. Always follow the guidance given by your doctors, midwives, or other professionals. AI Shelly is here to complement their care, offer reassurance, and sometimes even highlight evidence-based approaches you can discuss with your team.
